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Struggling middle class 'Aldi Mums' at heart of UK election

Every election in the UK has a target voter. This year's is 'Aldi Mum' - a middle class mother whose wage hasn't risen in line with inflation, meaning she is trying to make savings, which includes shopping at budget supermarkets. Duration: 02:22

http://www.wtsp.com/video/4140879321001/1/Struggling-middle-class-Aldi-Mums-at-heart-of-UK-election http://cdn.newslook.com/dd/dd4647151a0a43a6fbd2458cd7356dfa/images/frame_ext.jpg Struggling middle class 'Aldi Mums' at heart of UK election Every election in the UK has a target voter. This year's is 'Aldi Mum' - a middle class mother whose wage hasn't risen in line with inflation, meaning she is trying to make savings, which includes shopping at budget supermarkets. Duration: 02:22 isosworcesterRENAULT S.A.renaBirminghamnewslooked milibandIpsos S.A.gbrdavid cameronUnited KingdomLondon 02:22

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