Orlando, FL-- The 60th annual PGA Merchandise Show opened Thursday at the Orange County Convention Center in Orlando. It attracts more than 40,000 golf industry professionals from over 75 countries, to see the newest products and latest developments in the golf industry, from apparel to equipment.
For instance, Loudmouth Golf is flourishing in just a few years.
"Business has been very good," Loudmouth Golf CEO Larry Jackson told 10 News. "We've been growing and profitable for 5 years, and not too many companies in the apparel industry can say those two words together, growing and profitable."
Part of the reason, is pro golfer John Daly, who endorses Loudmouth pants.
There are hundreds of new companies, working to find a place in the market. For instance, PolarBasics.com of Jacksonville, sells cooling golf products, like towels and caps. You add water to the towel, doesn't have to be cold water, shake it for about 45 seconds and that activates the cooling starch. The temperature of the towel will go down to 65 degrees, and it will stay that way for about 2 and a half hours.
Another display at the Show, that was drawing a crowd, was the golf simulator at AboutGolf.com.
"If you have enough room in your house, it's great," said AboutGolf.com rep Chuck Winger. "You need a room 25 feet by 25 feet, and a height of about 9 and a half feet, then you can get the best."
When pressed for price, Chuck admitted it is high. "A nice car and a nice simulator, go hand in hand."
The price for a top-of-the-line golf simulator, is about $75,000.
The Merchandise Show extends until Saturday. It is not open to the public, but instead to professionals in the golf industry, and the media.