Bike Week outpaces Daytona 500 in area spending

4:32 PM, Mar 1, 2014   |    comments
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DAYTONA BEACH, Fla. (AP) - Bikers are outpacing Daytona 500 fans when it comes to tourism spending in the Daytona Beach area.

The Daytona Beach News-Journal reports that a recent study by Mid-Florida Marketing & Research found the 10-day motorcycle rally provides a bigger economic boost to the region than the annual NASCAR race.

The study found that Bike week generated $74.8 million in spending by Volusia County visitors last year. The Daytona 500 generated $40.34 million.

Bike Week kicks off Friday. As man 500,000 visitors are expected to attend the event.

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