Bike Week outpaces Daytona 500 in area spending

4:32 PM, Mar 1, 2014   |    comments
  • Share
  • Print
  • - A A A +

 


 


DAYTONA BEACH, Fla. (AP) - Bikers are outpacing Daytona 500 fans when it comes to tourism spending in the Daytona Beach area.

The Daytona Beach News-Journal reports that a recent study by Mid-Florida Marketing & Research found the 10-day motorcycle rally provides a bigger economic boost to the region than the annual NASCAR race.

The study found that Bike week generated $74.8 million in spending by Volusia County visitors last year. The Daytona 500 generated $40.34 million.

Bike Week kicks off Friday. As man 500,000 visitors are expected to attend the event.



(Copyright 2014 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.)

Most Watched Videos