Tampa, Florida -- This is the first time IIFA, the International Indian Film Academy Awards, will be hosted in America.
And the Hillsborough County Commissioner Al Higginbotham and the Visit Tampa Bay CEO Santiago Corrada debuted a commercial for the awards for the first time here in America.
IIFA: What to expect
"I have a keen interest in movies and cinema but my objective all along has been about business" said Higginbotham.
PICS: IIFA Celebrations, a look back
They say this commercial is a marketing tool that should help. It is promised to air around the world - with a limited budget of several hundred thousand dollars.
Click here to see list of those nominated
"Every other city has seen a jump in tourism from India the following year. You have the nominees released -- movies and actors -- and with those lineups we can expect a lot of visitation and a lot of excitement," said Corrada.
Tickets are still on sale for the awards, and so far about $20,000 tickets have been sold. They range from $75 to several thousand dollars.
IIFA TAMPA BAY:
-What to expect
-Bollywood event on track to be biggest awards ever
-Bollywood stars come to Tampa
-IIFA Awards to bring Bollywood stars to Bay area
-Itinerary: 15th Annual International Indian Film Academy
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