SodaStream unveils Scarlett Johansson as its first-ever Global Brand Ambassador at the Gramercy Park Hotel on January 10, 2014 in New York City. (Photo by Mike Coppola/Getty Images for SodaStream)
LOS ANGELES (AP) - Scarlett Johansson is ending her relationship with
a humanitarian group after being criticized over her support for an
Israeli company that operates in the West Bank.
released by Johansson's spokesman Wednesday said the 29-year-old actress
has "a fundamental difference of opinion" with Oxfam International
because the humanitarian group opposes all trade from Israeli
settlements, saying they are illegal and deny Palestinian rights.
Johansson has respectfully decided to end her ambassador role with
Oxfam after eight years," the statement said. "She and Oxfam have a
fundamental difference of opinion in regards to the boycott, divestment
and sanctions movement. She is very proud of her accomplishments and
fundraising efforts during her tenure with Oxfam."
month, "The Avengers" and "Her" actress signed on as the first global
brand ambassador of SodaStream International Ltd., and she's set to
appear in an ad for the at-home soda maker during the Super Bowl on Feb.
SodaStream has come under fire from pro-Palestinian activists
for maintaining a large factory in an Israeli settlement in the West
Bank, a territory captured by Israel in 1967 and claimed by the
In response to the criticism, Johansson said last
week she was a "supporter of economic cooperation and social interaction
between a democratic Israel and Palestine."
Oxfam took issue with
Johansson, noting it was "considering the implications of her new
statement and what it means for Ms. Johansson's role as an Oxfam global
Johansson had served as a global ambassador for Oxfam
since 2007, raising funds and promoting awareness about global poverty.
In her role as an Oxfam ambassador, she traveled to India, Sri Lanka
and Kenya to highlight the impact of traumatic disasters and chronic
Oxfam representatives did not immediately return messages seeking comment.
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