When most people watch the awards shows, winning is not only walking away with a trophy. It's about what the stars wear.
Now, you too can dress like you're walking the red carpet without spending like a celebrity.
Imagine wearing a dress like one you saw on the Grammy Awards.
Lending Luxury is a place where owner Sarah Porreca says you can rent dresses just like renting a tux. It's in Tampa, and the name says it all -- you rent a dress for a fraction of the retail price and return it when you're done.
Sarah Porreca explains, "You can have a private appointment or come during open hours on Thursdays and then do whatever you need to find the perfect dress. You reserve the dress for a five day rental."
And for those five days, or that one big event, you can dress like some of the biggest names in Hollywood.
Lending Luxury has dresses Selena Gomez would wear, Taylor Swift, even Jennifer Lopez.
Long dresses, short dresses, sequins, feathers -- you name it!
Manager Jennifer Rosen says there are some dresses they can't keep in stock because they're so similar to what the stars wear. Jennifer says, "For $50 and up, you can rent a dress worth hundreds of dollars."
Lending Luxury is big for prom dresses, homecoming, Gasparilla parties, and other big events.
They started in 2010 online only, and then in 2011 opened a store in South Tampa.
Sizes range from 0 to 18 and if you need the dress longer than five days, you can add five more for $25.
Dry cleaning is included.
Owner Sarah Porreca says the main reason for having this business is that "women walk in and find that perfect dress without spending a ton of money and walk out feeling beautiful with a smile."
Once the dresses are worn too much, Jennifer and Sarah donate them.
For more information, you can go to Lendingluxary.com or follow them on Twitter @lendingluxury.