Tampa, Florida -- Tampa Bay is about to become even more of a world-wide destination after the 15th annual International Indian Film Academy (IIFA) hosts its awards ceremony in Tampa's Raymond James Stadium on April 24-26.
"Expect the unexpected," said Indian celebrity actress and singer, Priyanka Chopa. "The IIFA awards are the way our movies are, our movies are about music, and lights, and celebrations and colors-it's like a big show!"
-Bollywood stars come to Tampa
-15th Annual IIFA itinerary
It is a three-day mega-event that has 20 different events within it, including fashion shows, business forums, movie screenings, film workshops, and musical performances.
"It is hard to describe because IIFA is an experience," said Indian actor, known for his role in Slumdog Millionaire, Anil Kapoor. "It's fun and musical, and emotional. It's India cinema here in Tampa."
The IIFA awards ceremony is viewed in 108 countries by 800 million people. It is expected to give Tampa an economic boom of $30 million and bring 30,000 visitors.
"If you think about it, it is probably going to measure in the tens of millions of dollars," said Tampa Mayor Bob Buckhorn. "It's a three-day event. There will be a lot of hotels filled, a lot of restaurants booked. The worldwide exposure that we will get --just like the Republican National Convention when we got ten billion mentions of Tampa Bay -- this is an event that is similar to that in terms of the worldwide press."
Tickets went on sale on Ticketmaster at 8 a.m. Tuesday, January 14, 2014 starting at $94, and reaching as high as $3,295. Within the first couple of hours, 6,500 tickets were sold.
Click here for the schedule of events
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