Tampa, Florida-- Last minute shoppers are scoring "after-Christmas" deals before Christmas.
Physical stores are feeling pressure to drop prices and extend hours to bring in more customers according to a consumer behavior retail industry analyst.
"The sales last week are not nearly as good as the sales this week, and this week there was another sale within the week," said last minute shopper, Courtney Speed. "Everybody's prices are accommodating last minute shoppers!"
ShopperTrak.com, a store data tracker, reported the first month of this year's two-month holiday-shopping season in U.S. stores only grew two percent in sales to $176.7 billion, compared to the 2.4 percent they were expecting to climb. So, shoppers noticed the brightly-colored 30 percent off signs changed to 50 percent off within days.
"I got two awesome deals on massage chairs at Brookstone," said last minute shopper Bobby Starks.
"I am just a procrastinator; I like to do everything at the last minute."
Other shoppers agree the procrastinating has paid off, literally.
"We got better deals coming in later than if we would have come earlier," said last minute shopper Tammy Honegger while she shopped with her daughter in the holiday spirit. "I ended up spending a little bit more money on myself than I did other people," she said with a laugh.
Honegger was not the only one shopping for herself while surrounded by stores marked half-off the entire store.
"American Eagle is 50 percent off everything," said Speed. "The good deals are as good as you would think the after-Christmas deals would be; it makes me want to shop for me, not other people!"
Stores like Kohl's, Macy's, Toys R Us and Kmart are staying open 24-7 through Christmas Eve at 6:00 p.m.
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