Bartow, Florida -- Becca Sedwick didn't like black. Too dreary. So her family asked friends coming to her funeral to wear bright colors.
Crowds of people answered the call, wearing eye-squinting shades of lime green, pink, and yellow.
Rebecca Sedwick's loved ones said their final goodbyes at a funeral Monday. Her mother says the 12-year-old from Lakeland took her own life last week because of bullying.
In a Bartow funeral home packed to its capacity, the colorful shirts and skirts matched Sedwick's glowing personality.
"She smiled all the time and she joked and played around. She was just a happy girl, and very funny. And she was amazing," said Sedwick's friend Lyndsey Brown.
Brown is one of several friends who say they were shocked to hear Sedwick's playful smile hid the pain of a year and a half of bullying.
It started in person, and after she changed schools to get away, the torment continued online.
Also read: Mom who lost daughter launches anti-bullying campaign
Polk County Sheriff's investigators say she committed suicide at an abandoned cement facility near her home when the bullies' message -- that she's worthless -- took hold of her and wouldn't let go.
Monday happens to be a teacher workday in Polk County. Students are out of school, so many of her friends were able to come to the funeral service to say goodbye.
Many of the people who walked with heavy hearts into the Whidden-McLean Funeral Home wore shirts with slogans calling for an end to the hateful, heartless hounding of bullies.
"They're hurting someone on the inside. And if something happens like what happened to Rebecca, they're hurting a whole bunch of other people," Brown said.
The funeral director said a new challenge begins the day after the service -- for her friends and family to turn this tragedy into an opportunity to speak out and fight against bullying, in Becca's name.
You may also like...
Prostitute Mug Shots: Arrests in nationwide sex trafficking sting
Bra Shaking: Police investigated for making woman shake her bra
Medical Pot for Toddler? Baby battles brain cancer
Faces of Meth: Before and After pictures
Olympic Theft: Olympian's gold medal stolen out of his car
4 H8TERZ: Florida's rejected license plates
Lewd Beach: Florida beach plagued by flashers
Hot robber: Pretty female robber wrestles giant clerk, wins
Quran Burning: Pastor arrested before lighting up holy books
Hooters Hotties: Beautiful women compete in 2013 Hooters swimsuit competition
Teen Lesbian Support: Online support grows 18-year-old girl who had same-sex relationship with 15-year-old
Prostitute Roundup: 92 arrested in online sex sting
Yellow light bust: Florida shortens yellow lights to cause more red light tickets
Hottie Internet Convict: Woman behind mug shot meme sets the record straight
Homebrew Soda: Man claims to find Coca-Cola recipe, sells it on eBay
Waterspouts: Video, images show waterspouts coming ashore
Motorcycles and bikinis: Bikini bike wash!
When neigh means neigh: Video shows man brutalizing, having sex with horse
Sex blog: Tampa area school CFO busted over her dirty sex porn blog *warning, GRAPHIC*
Nasty Nasty Dining: 10 of the nastiest restaurants in Tampa Bay in 2012
APP-tastic: Download the 10 News app for your iPad
Bikinis, mud, trucks: The Redneck Yacht Club
Outrageous mug shot galleries...
Strange: Some of the most unusual mug shots we've seen
Notorious Women: Bad girls behind bars
Teachers: Teacher arrest mugshots
Prostitutes: Prostitute mug shots
Porn arrests: Child porn arrest mug shots
Local Mugs: Hillsborough County Mug shots
More unusual mug shots and galleries: 10 News slideshows and galleries
Grayson Kamm, 10 News