GO BARVES! It's not just a misspelling, it's an Internet parody

12:22 PM, May 9, 2012   |    comments
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A "Barves" shirt emerges from a printer at a Georgia t-shirt printing company.



ATLANTA (WXIA) -- It's not just a T-shirt bearing the colors and script and tomahawk logo of the Atlanta Braves.  The shirt, produced by a husband and wife marketing company, is a very subtle spoof that starts with two transposed letters.

"The Atlanta Barves," said Everett Steele, one of the shirt's creators.  Then he spelled it out:  "B-A-R-V-E-S."  

"It's just an obnoxious misspelling. It kind of started on Twitter with people just writing 'go barves.'  I just thought it was really funny," said Allison Steele. "Just sort of ridiculous."

The Steeles run Baby Robot Industries.  They sell shirts on atlantabarves.com, and say they donate the proceeds to the Atlanta Braves Foundation.  The shirt, they say, parlays a simple misspelling into an homage to their favorite baseball team, and a parody of a silly Internet meme.

Major League Baseball may not be as amused, however. A spokeswoman for the Atlanta Braves says the shirt is now being investigated for copyright infringement.

"We forwarded the story to Major League Baseball as they handle all trademark infringements on behalf of all MLB clubs, so we will await their review," Beth Marshall wrote in an email to our sister station WXIA 11Alive News

She added, "We appreciate the fandom that this company is trying to exhibit but we also need them to realize it's illegal and could harm our business."

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