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2012 Super Bowl Commercials: Get a sneak peek

12:37 PM, Feb 3, 2012   |    comments
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Scroll down and get an advanced look at the ads you'll be seeing during the Big Game Sunday!

Auto companies aren't the only ones paying big money for Super Bowl spots this year.

Although fans hoping for a Super Bowl sneak peek at "The Dark Knight Rises" and "The Amazing Spider-Man" will be disappointed Sunday, some movie ads will air during the big game, albeit in smaller numbers than previous years. In 2011, a record number of 14 trailers aired, but that's not likely the case this year.

Summer's upcoming all-star superhero saga "The Avengers" and Sacha Baron Cohen's hilarious new movie "The Dictator" will get some play.

And the fashion-forward crowd won't want to miss soccer star David Beckham's revealing new H&M bodywear spot.

Some Michiganders also will play key roles during the game breaks. Western Michigan University alum Heather Kasprzak and Michigan State University graduate Nate Daniels helped create two of the five finalists in the Doritos Crash the Super Bowl ad contest.

Kasprzak's ad "Dog Park" and Daniels' "Sling Baby" could win their creators a grand prize of $1 million and a chance to work on a future Doritos commercial with Lonely Island, "Saturday Night Live" funnyman Andy Samberg's pop group, if one of them lands at No. 1 on the USA TODAY Ad Meter.

Also, five different ads will feature music provided by Yessian Music, a music composition and production-company founded by Dan Yessian in the 1970s.

Based in Farmington Hills, Yessian's sons Brian (executive creative director) and Michael (head of production) helped create the sounds to a series of Super spots this year, including Budweiser's "Eternal Optimism," Dodge Ram's "Giants" and a promotional piece for NBC's "The Voice."

Although last year's Chrysler 200 ad featuring Eminem made being "Imported from Detroit" ultra-cool, it wasn't the most popular spot, according to the USA TODAY Ad Meter.

The top spot in 2011 was a tie between Bud Light's dog-sitting spot where the furry critters cater a party, and the Doritos consumer-created ad where a boyfriend teases his girlfriend's pug before the little dog knocks down a glass door and gets the bag of chips.

Super Bowl Ad Previews:

Be sure to vote for your favorite on USA TODAY's admeter website

10 News and The Detroit Free Press

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