Super Bowl promotion costs 'Mattress Mack' furniture dealer $600,000

10:01 AM, Jan 23, 2014   |    comments
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HOUSTON (KHOU) -- Gallery Furniture and its owner Jim "Mattress Mack" McIngvale had a promotion about the NFL's conference championship games that worked too well.

The commercial promised to give customers back their money if they bought more than $5,000, had it delivered before the start of the first game of the season and guessed the winning teams headed to the Super Bowl.

More than 100 customers got it right and Mattress Mack is now in the process of refunding $600,000!

"I took a deep breath and gulped in my throat," he explained. "Six hundred thousand dollars of free furniture. Eighty percent of the customers were smart and picked the right teams."

Troy Moreland in Cypress splurged and spent $12,000 on two bedroom sets. He also guessed the two winning teams and can't believe he gets the furniture for free.

"I literally ran out the door screaming that we won because all of our neighbors knew we were doing it," said Moreland.

Mattress Mack said that he and a few employees came up with the idea but never expected so many to guess correctly.

"We're getting ready to give back $600,000 and it will hurt the bank account, but will make those customers account happy," he said.

The $600K loss certainly hasn't dissuaded Mattress Mack, because he's since announced a new promotion:

Customers who now buy $6,000 of furniture before the Super Bowl will get a refund if Seattle wins the big game.

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