Heroin dealer caught branding packages with LeBron James' name

6:57 AM, Oct 2, 2012   |    comments
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(USA TODAY) - A Philadelphia man was arrested Thursday after he sold 140 packets of heroin printed with a label featuring LeBron James' name to an undercover police officer.

Drug dealers often name their product to generate mass appeal, according to my Season 1 DVDs of The Wire.

Marlon Guess, 19, was hit with a quarter-million dollar bail after trying to sell the heroin packets for $750. The drug dealer's decision makes LeBron's Decision look genius in comparison.

At those prices, Darren Rovell would feel compelled to point out that the undercover officer could have bought 3.2 million packets of LeBron heroin with the NBA star's 2012 salary.

Should we be impressed that the drug dealer properly capitalized the letters in LeBron's first name or disappointed that he appears to have used a picture of a basketball player from the 1980s as the dunk silhouette. (It could a picture of LeBron, we guess, but he looks too skinny. It looks more like Dominique Wilkins circa 1987.)

"I don't think LeBron James would be too happy with this drug-dealer dude using his name on these street bags," Upper Darby Police Superintendent Michael Chitwood told The Philadelphia Daily News.



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By Christopher Chase, USA TODAY

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