Kmart airs Christmas ad... in September

2:19 PM, Sep 12, 2013   |    comments
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ST. LOUIS (KSDK/WFMY) - There are 103 days until Christmas, but some retailers are getting into the spirit already.

Kmart has the first commercial out for its layaway program. People aren't too happy about it, with many leaving comments on the retailer's Facebook page telling them to slow down.

An ad industry analyst told UPI.com that Kmart's decision to air the Christmas ad now will lead to moving the Christmas ad cycle up "by a few weeks."

The ad aired nearly seven weeks ahead of Kmart's first Christmas ad in 2012, which ran Oct. 28 last year, UPI reports. 

Kmart isn't the only retail giant starting to get into the holiday spirit. Walmart released its hot toy list Thursday, which serves as a guide for parents during the holiday season and lets them in on the trends.

Plakskool Sesame Street Big Hugs Elmo is on the list for kids 18 months to 2-years-old. 

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