TAMPA, Florida -- It started with a tweet and a poster -- Kim Kardashian to speak about marketing and self-promotion at USF.
But then ... psych!
"Oh! Wow! That's funny," said one USF student. Another student busted out laughing, saying, "Who did that?"
It was nothing but a big hoax, and USF had its hands full fielding all the calls, tweets, and hysteria.
"People wanted to know is it true? Where, when, and why? Our calls were up 95 percent," said Tammi Flythe, marketing manager for the Marshall Center at USF.
When the first tweets went out that Kardashian was coming, it blew up Twitter and Facebook. But the reality came crashing down.
@TiffaniKaage tweeted, "I thought I was going to get to see Kim Kardashian. Got my hopes up for nothing. Thanks a lot."
@ImmenseMaximus tweeted, "Come over to Greek Village, Kimmy."
Then USF Marshall center tweeted, "The @KimatUSF event is fake. She is not scheduled to make an appearance at USF."
In response to that, Voodoo5, a USF-based sports blog tweeted, "Well, that's a relief."
Students on campus were kind of bummed, because Kardashian is a pretty big star. So who is responsible and who started it? 10 News asked that question. USF said all it knows is that it's somebody named Mike.
Follow 10 News Reporter Charles Billi on twitter @Charles Billi
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