Brides and grooms save big with Publix supermaket cake

5:22 PM, Jun 20, 2012   |    comments
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Rainy and Shawn Brooks got their beautiful wedding cake from a Valrico Publix supermarket.



St. Petersburg, Florida -- Supermarket cakes are popping up at wedding receptions, with many couples saying they're affordable, tasty, and look great.

The Wall Street Journal reports more people are turning to grocery stores like Publix, Safeway, and the parent company of Albertsons to save up to 75 percent. While custom cakes may start at about $1,000, an average grocery store cake will cost $200 to $400. Grocers are also hiring wedding consultants and training employees to improve their cake expertise.

Publix Spokeswoman Shannon Patten says people are looking for simple elegance-themed cakes, different heights and dimensions like taller middle tiers, cupcake designs, and southern flowers instead of roses. Many are electing to go without a cake topper and want a round cake instead of square.

Patten adds Publix updated their wedding cake options in 2011, and here in the Tampa Bay area, they've seen a huge increase in the amount of people buying one of their 40 designs that they're marketing at wedding shows and in magazines.

"It's affordable to do it at Publix," Patten said.

Publix bakers can customize cakes to even match the bridesmaids' colors. You can check out a cake tasting at several Tampa-area Publix stores including the Greenwise in Hyde Park.

We asked viewers to share their cake stories on Facebook as they try to get the most bang for their buck. Did you get a grocery store cake for your wedding? Share your photos on our 10 News Facebook page.

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