For its fourth consecutive Super Bowl, Hyundai uses three spots to pitch its Elantra and Sonata Hybrid vehicles, as well as its line of compact cars.
Oscar-winning actor Jeff Bridges narrates "Deprogramming," the most psychedelic of the three ads, which attempts to hypnotize viewers with the use of kaleidoscopic imagery.
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"Snap out of it man," says Bridges at the end of the spot, sounding like his slacker character Dude from "The Big Lebowski."
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