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Super Bowl Commercial: Psychedelic Hyundai

10:35 PM, Feb 6, 2011   |    comments
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For its fourth consecutive Super Bowl, Hyundai uses three spots to pitch its Elantra and Sonata Hybrid vehicles, as well as its line of compact cars.

Oscar-winning actor Jeff Bridges narrates "Deprogramming," the most psychedelic of the three ads, which attempts to hypnotize viewers with the use of kaleidoscopic imagery.

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"Snap out of it man," says Bridges at the end of the spot, sounding like his slacker character Dude from "The Big Lebowski."

NEXT: Adrien Artois

CNN

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