(USATODAY.com) - Amazon has acquired Killer Instinct developers Double Helix Games as reports swirl that the online retailing giant is planning a jump into the video game console business.
The company confirmed the acquisition on Wednesday, first reported by TechCrunch.
"Amazon has acquired Double Helix as part of our ongoing commitment to build innovative games for customers," said the company in a statement.
Along with Killer Instinct, a free-to-playing fighting game launch for the Xbox One last November, the Irvine, Calif., based Double Helix also worked on popular series Earthworm Jim.
The acquisition follows a report last month from video game site VG247 that Amazon planned to launch a home console this year for under $300. According to the report, which cites multiple unnamed sources, the console will run on the Android operating system and feature both downloadable and streaming games.
The potential device would enter a crowded home console market that features three key players: Sony's PlayStation 4, Microsoft's Xbox One and Nintendo's Wii U. There are also newcomers such as the Android-based Ouya, which launched last June.