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Jockey unveils new bra sizing system

4:00 PM, Jun 4, 2013   |    comments
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St. Petersburg, FL --It's probably the biggest bra bombshell since Oprah Winfrey exposed how most women are wearing the wrong size.

Bra maker Jockey is saying get rid of the measuring tape and unveiling a different sizing method using plastic cups to determine your breast volume, so no more sizes like "32A" and "36C." Instead theirs are based on a number for both the volume and band size like 1/32 or 7/36.

You'll spend $19.95 for a sizing kit, but it includes a $20 off coupon toward your purchase. A new Jockey bra costs $60.

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