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Abercrombie urged to change its anti plus-size stance

4:17 PM, May 10, 2013   |    comments
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There's an online petition from Change.org urging Abercrombie & Fitch to change its anti plus-size stance.

As of Thursday night, the petition is gaining steam with nearly 2,000 signatures.

See the size chart on Abercrombie's website.

Only small through large is listed for women, and back in 2006, the company's CEO, Mike Jeffries pretty much told Salon.com that anyone overweight would not fit in with Abercrombie's "cool kid" customer base.

"Candidly, we go after the cool kids. We go after the attractive, all-American kid with a great attitude and a lot of friends," Jeffries said. "A lot of people don't belong in our clothes, and they can't belong."

Many find his comments offensive, and his outlook for the clothing company to be unfair...but it seems he did did too at the time.

"Are we exclusionary? Absolutely. Those companies that are in trouble are trying to target everybody: young, old, fat, skinny. But then you become totally vanilla. You don't alienate anybody, but you don't excite anybody, either." 

Abercrombie has not commented on the latest petition.

 

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