Bi-Lo Holdings, LLC to rebanner Sweetbay stores, convert to Winn-Dixie locations

11:14 PM, Oct 8, 2013   |    comments
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It's a question many have asked since Bi-Lo Holdings, LLC purchased Sweetbay and Reid's grocery chains for $265 million earlier in 2013: will Sweetbay stores become Winn-Dixies?

See also: Sweetbay bought by Bi-Lo Holdings, owner of Winn Dixie

Well, months later it seems customers finally have their answer. Bi-Lo Holdings announced Tuesday that it will rebanner Sweetbay and Reid's stores, and continue on with the Harveys banner following the close of its transaction with Delhaize Group- the parent company of Harveys, Reid's and Sweetbay stores. 

Sweetbay locations will be converted to Winn-Dixie stores, and Reid's stores will take on the Bi-Lo brand, the announcement explained. 

The banners may change, however company reps did say they intend to to retain all store-level employees as locations are acquired and converted to operate under the new brand. 

"Sweetbay, Harveys and Reid's have outstanding reputations, and their talented teams of associates have played a key role in making these stores an important part of the communities they serve," said Randall Onstead, president and CEO of Bi-Lo Holdings. "We are pleased to soon welcome the outstanding associates of all three chains to the Bi-Lo Holdings family."

As for when this will all take place, Bi-Lo Holdings representatives anticipate transitions to begin within the first quarter of 2014, following the closure of the transaction with Delhaize. Until then, Sweetbay, Harveys and Reid's will operate independently from Bi-Lo Holdings.

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