Bill Hader voices the latest incarnation of Mr. Peanut.
(USA TODAY) A few years ago Planters made headlines when it gave Mr. Peanut a makeover and a new voice (Robert Downey Jr.).
Today, the company announced Saturday Night Live alum Bill Hader is taking over as the monocle-loving mascot, and boy, does he have a lot to say.
Hader's voice will be featured in a new batch of ads and over at www.ineedsomeenergy.com, a viral site that promotes the company's new energy mix.
The site is loaded with GIFs, games and animations. I must've clicked on it at least 20 times and never saw the same thing twice, whether it was this goofy GIF of Mr. Peanut ripping a phone book in half, a game where I had to try to land Mr. Peanut on the moon or a feature below where I could spell out my name in fireworks.
Nice lunchtime diversion, guys. Would it be too much to hope for a Mr. Peanut/Stefon mashup?
Whitney Matheson, USA TODAY