From Trend to Tradition:
Smokers Changing Their Habits to Live Better Lives
The electronic cigarette may have started as a trend, but it has turned into much more than that for millions of smokers - from celebrities to secretaries. A 2012 Wells Fargo Securities Tobacco Talk survey found 62% of e-cigarette users are now smoking fewer cigarettes.
About Jason Healy:
Jason Healy took a chance by getting involved in a controversial market, and turned his company into a $100 million business that impacts many smokers' lives every day. Today, celebrities from Katherine Heigl and Lindsay Lohan to Stephen Dorff, Robert Pattinson and Leonardo DiCaprio have been identified among the more than 2 million regular e-cig users in the U.S. alone.
As a smoker, he was always looking for a better alternative but didn't have much success. While on a business trip to America, he came across electronic cigarettes and saw their potential.
Jason made the bold move to relocate from Australia to North Carolina to start his e-cig company from scratch - overseeing everything from manufacturing and technology innovation to sales and marketing. When blu eCigs was formed in 2008, e-cigs were more of a novelty than a serious alternative to smoking tobacco cigarettes. But the response of the American consumer grew steadily, as has the availability of e-cigs, the vast majority of which are now used by habitual smokers - attracted to the benefits of no tobacco smoke, ash or smell.
In April of this year, blu eCigs was the first U.S. e-cig company to be bought by a major tobacco corporation. The company was sold to Lorillard, Inc. for $135 million, but Jason still serves as a key decision maker because he sees even more potential in the product changing smokers' lives forever.