St. Petersburg, Florida -- Love is in the air and according to the National Federation of Retailers, 17.3 billion dollars will be spent on Valentine's day gifts this year.
A third of people will be buying flowers.
The Flower Center of St. Petersburg is one of thousands of floral shops in Tampa Bay prepping for valentine's day.
Owner Bruce Wilson admitted that this is his single most busiest day of the year. The crew spent countless hours working to fulfill more than 300 orders.
Whether it's carnations or red roses, it's all about making that special someone feel loved.
"Lots of people coming flying through the doors and are like, 'I forgot it's valentines day help!'" said Wilson. "So we have a lot last minute shoppers."
And even if you are last minute planner, you don't have to break the bank on Valentine's Day when buying flowers. The Flower Center of St. Petersburg offers arrangements from $50-$300.
Statistics show that 53% of women who don't get anything for Valentines Day, end up breaking up with their mate.
The Flower Center of St. Petersburg is open until 7 p.m. on Friday night for walk-in orders.
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