Breast cancer screening app has ladies blushing and laughing

5:20 PM, Mar 12, 2013   |    comments
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St. Petersburg, Florida-- A new campaign to get women to check for signs of breast cancer has some blushing and others laughing, but it has a serious message. Click here to watch.

Rethink Breast Cancer is promoting its new "Your Man Reminder" app. 

The app allows women to choose a guy who then gives reminders about a monthly self breast exam. It also reminds women to check with a doctor if she finds anything unusual.

"At Rethink Breast Cancer, for us it's really all about trying to do things in a way that really break through the clutter and make sure the messages get out there and be positive and upbeat," Rethink's Alison Gordon said.

Rethink Breast Cancer, based out of Toronto, has a mission to raise breast cancer awareness among women under 40.  But it's had requests to add older men to the app as well.

By the way you can get a monthly reminder to do a breast self exam from us-- just click here to sign up.

Anchor Heather Van Nest would like to hear your survival story, so click here to send her an email.

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