Killer whale Tilikum, right, watches as SeaWorld Orlando trainers take a break during a training session at the theme park's Shamu Stadium in Orlando, Fla., March 7, 2011.
(CBS NEWS) -- SeaWorld placed full-page advertisements in several national
newspapers Friday defending its treatment of animals following a wave of musical
acts backing out of performing at the company's park in Orlando, Florida.
The Orlando Sentinel reported that SeaWorld placed the ads in Friday's editions of The New York
Times, The Wall Street Journal, USA Today and other newspapers, including the
Sentinel, the local newspaper where the company is based.
See Also: "Blackfish" takes a critical look at SeaWorld
The ads come after such performers as Martina McBride, Willie Nelson and REO
Speedwagon canceled performances scheduled for early 2014 at the Orlando park.
came following the October release of a CNN documentary titled "Blackfish." The film focuses
on the death of SeaWorld trainer Dawn Brancheau,
who was killed by a killer whale named
Tilikum at the park nearly four years ago. SeaWorld's ad doesn't mention the film.
CEO Jim Atchison told the Sentinel that the musical cancellations prompted
the new response.
"That ended up
getting more coverage and became a story of its own, and, accordingly, what we
wanted to do is to make sure that some of the misconceptions that were floating
around related to that coverage were put to bed," Atchison told the paper.
In its ad, SeaWorld says it
has invested $70 million in its killer whale habitats in the last three years. Brancheau
died in February 2010.
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