Tampa, Florida -- The International Indian Film Academy (IIFA) announced this week that the 2014 IIFA Weekend & Awards will be held in Tampa Bay next June.
The International Indian Film Academy is the India's biggest media event with a viewership of almost 600 million. Since its beginning, IIFA has grown into a cine-packed weekend of film festivals, workshops, exhibitions, film-showcases and sporting events, all of which climax into the highlight of the weekend, the IIFA Awards.
This international event has never been held in the United States before. The multi-day program is expected to bring thousands of visitors to the area during the summer. Previous IIFA events have generated upwards of 24,000 room nights with more than $11 million in economic impact to the host community.
"We are thrilled to be selected as the host city for IIFA. Tampa Bay makes a great host for events and meetings of all sizes. Much like Super Bowls and national political conventions place Tampa in the national spotlight, this event will place unprecedented international attention on Tampa Bay," said Santiago Corrada, President & CEO of Visit Tampa Bay. "We are ready to welcome the IIFA to our dynamic destination."