Matt Weiner on 'Mad Men': 'The end is coming'

12:16 PM, Mar 29, 2013   |    comments
Matt Weiner and January Jones attend the season 6 'Mad Men' premiere March 20 in LA. (Photo: Chris Pizzello, Invision/AP)
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(USA TODAY) They're the words no Mad Men fan wants to hear: "The end is coming," as creator Matt Weiner reveals to The Saturday Evening Post.

The good news? He doesn't know when. "I've always had to sweat. I never have been sure Mad Men was going to go on again. I live and die by this thing. I want people to say, 'That was the best season of the show ever.' I want them to progressively say during the season, 'That was the best episode of the show ever!' I am always aspiring to keep it new and fresh. But you're going to lose if you're always trying to top yourself. You end up doing something crazy."

The show's sixth season premieres April 7 and Weiner is characteristically quiet about its contents. "I'm not trying to tease people. I just don't want to give away to viewers what's coming because not knowing what is going to happen is part of what keeps people interested. At the beginning of a season I'm always like, 'I'm starting a whole new story. If you don't like it, then it's not for you. But it's not because it's not as good as last year. It's just different.' No matter what happens, you'll be able to understand it."

Olivia Barker, USA TODAY

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