Great Hang Up: Distracted driving design campaign

4:16 PM, Apr 18, 2012   |    comments
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When it comes to texting and driving, we all know it's wrong but a lot of people still do it.  A lot of those offenders are young drivers.

A new poll from the Department of Transportation's National Highway Traffic Safety Administration found that younger drivers between 18-20 admit to the highest level of phone involvement in crashes or near-crashes.

And young drivers are almost three times as likely to admit to reading or sending a text or email during those incidences, compared to drivers over the age of 25.

What they don't often do is speak up if they're riding with someone who's texting and driving.

The poll found that almost 90% of drivers say it is unsafe for a driver to send or read texts or emails.  Younger drivers are more apt to keep their feeling to themselves.  Only about a third of passengers between 18-24 would say something to a driver who was using a cell phone.  50% of passengers 65 or older would speak up.

To combat this, the DOT has just kicked off its Distracted Driving Design Challenge.

"We're inviting students to design a creative icon that can be shared on Facebook, Twitter, Tumblr and other social networking sites," said DOT Secretary Ray LaHood.  "We're hoping it'll be an icebreaker for young drivers to help them speak up about the dangers of distracted driving.  We're looking for icons that can send a cllear message: cell phones and driving don't mix."

The winning submission in  the Distracted Driving Design Challenge will be part of DOT's official distracted driving campaign.  Click here to learn more about the contest.  It runs through July.

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